Childs' Play: Games and Geekery is a business selling games, comics, and toys. We host events, vend at conventions, and sell some products online. The business was founded by Sarah Childs in March of 2014 and she was inspired by her abundant love for gaming and all that is geeky/nerdy. Sarah's goal is to spread her love for gaming and make gaming more affordable. In July of 2016, our brick and mortar store opened in New Braunfels. Our store is located at 540 S. Castell Ave in New Braunfels, T.

What Customers Are Saying

More Than Just a Game Store

Party Hosting
Celebrate a birthday in our store, or we can come to you! Ask us about bringing demo games to your birthday party, team building event, and more!
Cross Promotion
We like to host events with other small businesses and entrepreneurs. Contact us today to discuss a cross promotional event.
We have Leagues for several of our popular card games. We meet at various times throughout the week for casual play and tournaments. Information on joining a league can be found in our blog.

Latest News

Read about our latest adventures, our leagues, fun stories, and learn more about us!
Read Our Blog

Our Team of Superheroes

Meet the team behind Child's Play Games & Geekery! Each and every day they strive to bring our community of gamers, comic book lovers, convention goers, geeks, misfits, costume loving, festival going, friends and family members together!
Sarah Childs
Sarah Childs

Owner of Mayhem

Game Master. Geek of all trades, lover of all costumes, and enjoys seeing new friends brought together over games.

Joe Soliz
Joe Soliz

Director of Mayhem

Able to read comic books in a single sitting, greet those entering with a smile, and has an extensive knowledge of all things comics.

Contact us

Monday-Wednesday  6-10 p.m.       Thursday Closed       Friday 6-11 p.m.     Saturday Noon-10 p.m.     Sunday 1-8 p.m.

540 S. Castell Ave New Braunfels, Texas
Talk to a Geek
E-mail: malia@childsplaygames.com Phone: 830-629-GEEK (4335)